Mission Statement: "First Water will provide products and services of superior quality that meet the extreme needs and improve the experiences of boating enthusiasts in the Greater Yellowstone Area. Paramount in all business dealings will be honesty and integrity. We will support customers to the best of our ability. Not only with the common off the shelf items, but also diverse and custom items made especially for the customer's particular boating project."
first water noun.
1. the highest grade or best quality
2. the most extreme kind
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014. S.v. "first water."